How to use Facebook to promote your business

If you want to target a large number of customers rather than businesses, a rising social media community such as Facebook could be one of the best places to catch them. Millions of users around the globe, Facebook offers a direct path to a large community of prospective customers. 

If want good results than follow these steps:

1.  Choose why you are joining Facebook and let that decide how you use it — e.g. in case, you could be using it to find native clients, build customer relationships or begin your skills.
2. Record your free account by providing a name, phone number and an email address — you don’t need a private page to create a business fan page, but it can be a decent way to get people you know for visiting it.
3.  Take in details about your personal perceptions and skills — link a local network and post related links, before directing friends to your fan page.
4.   Established a fan page for your service/product/business. Complete the compulsory information fields, classifying yourself by segment or by brand, product, service or business name.
5.  Practice keywords that people are most probable to hunt for in relation to your product. It may benefit your fan page get recorded in search engine.
6. Make an outline for your business on the fan page, with a link to your website, an impression of your company and an explanation of your product or service or business. Request the identical people you are friends with on your personal outline to become fans.
7. Motivate visitors to your fan page. Use additional social networks, like Twitter, to post links to your Facebook page, put particulars of it on your website.
8.   Create your fan page a center of attractive information — keep posted your page frequently with stuffs that are related to your business and replicate your brand.
9. By providing link of your website, direct people to your personal website or blog from your Facebook page. Established your blog’s RSS feed so that you routinely circulate snippets to your Facebook wall, to give fans analyst and inspire them to visit.
10.  Reply to questions and encourage dialogue on your fan page. Every time a fan comments on your wall, each one of their friends will see what they have said, so it is an actual way to produce word-of-mouth marketing.
11. Prize your fans by running competitions or creation of special offers.
12.  Placing an advertisement on the site is highly recommended.

 Basic Rules

Do:

• What your Objectives are
• Make an attractive fan page
•  Practice your fan page as to connect with customers

Don’t:

• Be too official or business-like on your private profile page
• post unrelated links or comments that could harm your brand

WEB 2.o role in Marketing

NEW ERA OF MARKETING!

What is web 2.o?

This technology enhancement give new shape to websites. Did you remember few years back yahoo, Hotmail, Aol etc websites and messenger?

These were used for IM and surfing the internet. the only way to communicate with people. majority of the people on internet uses these websites. Marketing and advertisement on these websites at that time was so hard. 

WHY?

because we can advertised only static ads on it. but WEB 2.o resolve this issue. 

What do you think about Facebook, Twitter, linked?

These are the products of web 2.o technology. come to the point that what is actually web 2.o is? so web 2.o is the technology which enables websites for static and videos both at the same time.

Know a days owner of the businesses around the globe like to marketing their products and services on internet rather than traditional ways of marketing. 

the reason behind this is that reach and frequency of this medium is much faster and large than those traditional ways. 

So this is truly going to be the age of digitization.

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