NEW ERA OF MARKETING!
What is web 2.o?
This technology enhancement give new shape to websites. Did you remember few years back yahoo, Hotmail, Aol etc websites and messenger?
These were used for IM and surfing the internet. the only way to communicate with people. majority of the people on internet uses these websites. Marketing and advertisement on these websites at that time was so hard.
WHY?
because we can advertised only static ads on it. but WEB 2.o resolve this issue.
What do you think about Facebook, Twitter, linked?
These are the products of web 2.o technology. come to the point that what is actually web 2.o is? so web 2.o is the technology which enables websites for static and videos both at the same time.
Know a days owner of the businesses around the globe like to marketing their products and services on internet rather than traditional ways of marketing.
the reason behind this is that reach and frequency of this medium is much faster and large than those traditional ways.
So this is truly going to be the age of digitization.